By  on September 28, 2017

E-commerce now envelops consumers everywhere: on mobile devices, in homes and at work as well as at the gym. And with the launch of devices such as Amazon Echo, “verbal commerce” means shoppers can interact with brands and retailers on a new level, according to Lucie Greene, worldwide director of The Innovation Group at J. Walter Thompson.

Greene presented findings from the firm’s latest report, titled “Transcendent Retail.” She said digital interfaces are generating commerce — and it is driven by the experience economy. “You’re seeing soundscapes, you’re seeing augmented reality, you’re seeing virtual reality and you’re seeing holograms — all of this being used in creative ways as well, but also connecting to commerce,” Greene said.

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