E-commerce now envelops consumers everywhere: on mobile devices, in homes and at work as well as at the gym. And with the launch of devices such as Amazon Echo, “verbal commerce” means shoppers can interact with brands and retailers on a new level, according to Lucie Greene, worldwide director of The Innovation Group at J. Walter Thompson.
Greene presented findings from the firm’s latest report, titled “Transcendent Retail.” She said digital interfaces are generating commerce — and it is driven by the experience economy. “You’re seeing soundscapes, you’re seeing augmented reality, you’re seeing virtual reality and you’re seeing holograms — all of this being used in creative ways as well, but also connecting to commerce,” Greene said.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion