By  on October 23, 2017

LuisaViaRoma has doubled down on its omnichannel experiences. The global retailer announced huge gains in web site conversions, revenue secured from e-mail campaigns and post-purchase conversions through deploying Emarsys’ marketing platform.

“The value of our engagement with Emarsys is based on significant ROI achieved from the personalization and omnichannel experience that their platform provides. Optimization through additional embedded AI capabilities has only contributed further to this success,” said Nicola Antonelli, head of marketing at “Initial Web Channel campaigns have generated impressive results, including interaction with 100 percent more pages per session and 150 percent longer sessions. This resulted, most importantly, in a conversion rate 400 percent higher than before we implemented Emarsys Web Channel on our web site.”

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