LuisaViaRoma has doubled down on its omnichannel experiences. The global retailer announced huge gains in web site conversions, revenue secured from e-mail campaigns and post-purchase conversions through deploying Emarsys’ marketing platform.
“The value of our engagement with Emarsys is based on significant ROI achieved from the personalization and omnichannel experience that their platform provides. Optimization through additional embedded AI capabilities has only contributed further to this success,” said Nicola Antonelli, head of marketing at luisaviaroma.com. “Initial Web Channel campaigns have generated impressive results, including interaction with 100 percent more pages per session and 150 percent longer sessions. This resulted, most importantly, in a conversion rate 400 percent higher than before we implemented Emarsys Web Channel on our web site.”
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit