By  on December 10, 2019

PARIS — Hang on to your seats. If you’re a luxury brand intent on tapping into the all-important Chinese market, you have to be ready to move even faster — and build more content.

So went the message from executives assembled by Luxury Society, the events arm of marketing agency Digital Luxury Group, at a recent conference in Paris called “Driving E-commerce Growth in China.” The agency gathered executives from Alibaba as well as luxury brands and technology companies that work in the region.

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