Louis Vuitton Tambour Horizon connected watch

PARIS — Gearing up for VivaTech, LVMH Moët Hennessy Louis Vuitton has chosen 30 finalists for its innovation award, which will be handed out at the technology bonanza on May 17.

VivaTech’s high-profile speakers this year include Alibaba executive chairman Jack Ma and European competition commissioner Margrethe Vestager. The conference is organized by Publicis Groupe and French media group Les Échos, which belongs to LVMH.

The luxury behemoth has divvied up the finalists for its start-up prize into eight categories that fit into its theme of customer experience in the future, ranging from awareness—with one start-up offering an artificial intelligence engine to predict future purchases — to payments and client relation management— including a Chinese cross border payment solution for Chinese travelers in Europe. Other stages are “storytelling” and “trial experience,” which features some augmented reality solutions.

LVMH will have a space at the show covering over 5,000 square feet — which it has dubbed the “Luxury Lab” — housing the 30 finalists along with 24 of the group’s luxury houses, including Louis Vuitton, Fendi and Ruinart. The luxury group’s houses will show immersive in-store technology, virtual reality and augmented reality. Louis Vuitton, for example, plans to show its connected watch, the Tambour Horizon, as well as its new Speedy and Duffle bags with digital screens. It will also include a space for the start-up executives to meet with human resources teams from the group and its brands.

Among finalists, which hail mostly from France, the U.S., the U.K. and China, are start-ups focused on allowing people to try makeup or personalized products through augmented reality. Other finalists range from offering land management tools using satellite imaging to an earphone translator, as well as logistics management tools.

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