As direct-to-consumer brands are deploying data-based digital channel strategies to compete in an unstable and saturated market, strategists such as Maison MRKT, a consumer agency for fashion and lifestyle products, are advising these companies on digital customer acquisition strategies — specializing in the e-commerce niche.
The firm offers a proprietary blend of digital marketing and channel strategy services for clients that incorporate intelligence and analytics, social media marketing, ad retargeting and reengagement, pay-per-click marketing, e-mail marketing, search engine optimization and lead generation. Maison MRKT’s initiative in the e-commerce fashion space is timely as online sales are projected to triple over the next decade, according to the company.
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