As direct-to-consumer brands are deploying data-based digital channel strategies to compete in an unstable and saturated market, strategists such as Maison MRKT, a consumer agency for fashion and lifestyle products, are advising these companies on digital customer acquisition strategies — specializing in the e-commerce niche.
The firm offers a proprietary blend of digital marketing and channel strategy services for clients that incorporate intelligence and analytics, social media marketing, ad retargeting and reengagement, pay-per-click marketing, e-mail marketing, search engine optimization and lead generation. Maison MRKT’s initiative in the e-commerce fashion space is timely as online sales are projected to triple over the next decade, according to the company.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit