By  on March 17, 2017

MakerSights launched a new platform today that allows retail brands to engage their customers in the product design process. Its algorithmic predictive analytics platform forecasts future product demand with 90 percent accuracy, the company said, giving brands the opportunity to strategically invest in products that customers will likely purchase. The concept aims to “de-risk” product design.

Inspired by the question, “We know it sold well, but why did it sell well?” the firm’s platform automates survey e-mails to customers post-purchase, inquiring about product likes, dislikes and design preferences. The process could be likened to a mechanized ethnographic study that quickly uncovers insights into consumer psyches.

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