In its latest security report, digital threat management firm RiskIQ estimates that one in 25 apps touting Black Friday deals are fake."To fool consumers into giving up their login credentials and credit card information, threat actors use the keywords, brand names and branding of popular e-tailers alongside 'Black Friday' in fake apps and landing pages promoting deals and coupons," researchers at the firm said in their report.The company said that over 32,000 "malicious mobile apps are leveraging the branding" of top online retailers. "These apps seek to trick shoppers into entering credit card information, giving up Facebook and Gmail credentials, or downloading malware that steals personal information or locks devices until ransoms are paid," the company said adding that malicious apps "represent 4 percent of the 4,356 total Black Friday-themed apps available in app stores today.""Not only should buyers be aware, but online retailers should heed the wake-up call to better protect their reputation and extend protection to their consumers," authors of the report noted. "With online fraud, data leakage and ransomware on the rise, online retailers have ample reason to redouble their focus on how their brands are being used fraudulently by external threat actors across the Internet and global mobile app ecosystem to target their customers."The malicious apps are "linked to spam, malware or phishing" schemes the company said, adding that as online and mobile shopping continues to grow, it expects "threat actors to redouble attack strategies" by using "convincing, fake landing pages and mobile apps to lure unsuspecting shoppers into giving up their data."RiskIQ's "blacklists" of malicious sites and apps is drawn from Internet data while also using the firm's own "virtual user crawling technology." The company said that it "actively scans, crawls and passively senses the Internet including web pages, mobile apps and stores, and the most popular social networks."As a result, the technology has the capacity to cover more than two billion HTTP requests each day across 783 locations in over 100 countries via 20 million mobile apps and 300 million domains.For More Business News From WWD, See:Amazon, Wal-Mart and Apple Top List of Biggest E-commerce RetailersConsumer Preferences Reshaping Retail LandscapeAs IoT Grows, AT&T Sees Broad Deployment of Connected Devices and Products
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.