Marshall Retail Group has announced it will be utilizing Aptos’ solutions to streamline its retail operations and improve decision making.

Aptos provides end-to-end solutions for retail clients providing a singular commerce platform in order to collate omnichannel environments and to provide seamless experiences. With its cloud-based platform, efficiency, agility and cost management are not only optimized, but also accelerated through its efficiency model.

The retail company will utilize Aptos’ solution suite in order to devise a comprehensive approach for its merchandising, audit and operations management, analytics and warehouse management.

“At Marshall Retail Group, we’re fortunate to have prime retail locations with exceptional foot traffic; our goal is to capitalize on this to turn window shoppers into buyers, and buyers into loyal, repeat customers,” said Matt Vonderahe, chief financial officer, Marshall Retail Group. “Our investment in Aptos Analytics will give us an understanding of key customer and sales trends, while merchandising and warehouse management will help ensure the right product is in the right store location to maximize revenues and profitability by catering to visitor demographics.”

Marshall Retail Group is joining the ranks of retailers that are taking a proactive approach to examining consumer behavior and reviewing data points to discover new growth opportunities.

“By leveraging its nearly 60 years of experience, MRG has earned a reputation for running one of the most efficient retail operations across the casino, resort and airport industries. Aptos is proud to provide powerful, integrated retail solutions and expertise to help MRG continue to grow its business through singular commerce and seamless experiences,” said Noel Goggin, chief executive officer and culture leader for Aptos.

Boasting more than 160 locations spanning 18 brands, Marshalls Retail is a prime candidate for Aptos. Its stores range from major casino-hotels and in airports in the U.S. and Canada. Its portfolio includes: logo souvenir and sundry shops, apparel and footwear and accessories boutiques.

Aptos notably works with more than 122,000 stores on its commerce platform that’s cloud-accessible. More than 500 retail brands utilize Aptos’ functionality to produce more than $523 billion in annual revenues collectively.