By  on March 11, 2018

Influencers tend to come in two primary varieties — the gonzo type, with up to millions of followers, and those with smaller, but dedicated fan bases. Large-scale influencers may get most of the glory, but there’s a shift afoot, said Sonia Summers, chief executive officer of Beauty Barrage.

Her agency, which helps retailers boost customer relationships and spark sales, believes micro-influencers are becoming a force for marketers, particularly those looking to drive traffic to their store’s doors.

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