By  on December 6, 2018

PARIS — Looking to frame discussion on the effects of digital technology on the fast-changing retail landscape, Microsoft brought executives from a range of participants in the sector to the French capital’s start-up hub Station F to recount their experiences.

As consumers and businesses struggle to adapt, technology giants are under pressure to address the public’s wariness of privacy and ethics-related issues, so they can make the case for people to sign on for their services.

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