By  on January 15, 2020

Satya Nadella, chief executive officer of Microsoft, is credited with turning around the tech giant. Under his watch, the share price has grown more than fivefold, and in April the company’s market cap passed $1 trillion after a strong third quarter boosted shares. Businesses are jumping on Microsoft’s Azure cloud, and the tech giant recently won a Defense Department deal that reportedly could be worth up to $10 billion.

Microsoft is creating tools and software that empowers retailers to develop their own technology. The company’s goal is to commoditize and demystify technology. Adopting tech tools and platforms is just the starting point, Nadella said. Retailers have to achieve tech intensity and become fast adopters of technology and build their own proprietary digital capabilities.

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