Despite the ongoing stereotype that Millennials embrace all things digital, Civic Science’s latest research on the use of in-store apps proves that the demographic is wary to embrace technology that might be viewed as unnecessarily cumbersome. The market intelligence firm surveyed U.S. adults to discern the frequency and popularity of retail apps.
According to the survey results, 16 percent of respondents had used retail apps while shopping in a bricks-and-mortar. And while that might seem promising on the surface, an additional 15 percent had never heard of mobile apps, leading basically to a draw for adoption rates.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit