There’s no better traffic referral for stores than word of mouth. Today, that translates to sharing on social media. But instead of relying on organic reach, a new company named Wildfire Systems wants to turn those recommendations into a money maker for customers via a sweep of new apps called Wildlink — and major retailers are taking notice.
Wildlink is the brainchild of Jordan Glazier, a former eBay executive turned Wildfire founder and chief executive officer. The software’s premise is simple: It transforms product links shared between friends into Wildlinks that earn the referrer money — similar to affiliate marketing.