By  on January 22, 2018

“Giving back has been a very important part of my life,” said model and philanthropist Natalia Vodianova, who, along with Timon Afinsky, founded a charitable app called Elbi last year, which transforms social media engagement into $1 micro-donations.

She has unveiled two new Elbi features: Donate with Apple Pay and ElbiDrop. “Putting personal financial details into any application is a very big barrier,” Vodianova explained. “Using Apple Pay technology is helping us break that barrier to get more users to donate.”

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