By  on March 26, 2019

Net-a-porter last July dipped its toe into the sandbox with a designer children’s wear pop-up shop from Gucci, followed in December by Moncler Enfant and a collective of casual brands in January. The upscale e-commerce platform today introduces a pop-up shop for Chloé Kidwear, as it considers a larger category play.

Chloé Kidswear is a collection of 49 ready-to-wear items, including swimwear, shoes, bags and hats for babies and girls up to age 12 and is likely to appeal to young, affluent mothers who are increasingly dressing their children as mirror images of themselves.

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