By  on April 21, 2017
Nike’s 2016 track and field footwear collection is done in shades of Nike Volt and hyper pink to create a visual blurr in motion.

NEW YORK — Denim and athleticwear may seem an unlikely fit, but Nike could be the brand to change that.

Earlier this week, the activewear giant secured a utility patent for “architecturally reinforced denim” that essentially describes a jeans-jogging pant hybrid, meaning “ath-denim” could be coming to a Nike store near you.

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