By  on April 16, 2019

Today, Azoya Consulting, which works with international retailers to develop “actionable China e-commerce” strategies, released its first playbook on WeChat mini-programs for China e-commerce opportunities.

The playbook serves as a “complete guide to WeChat Mini-Programs,” and will include case studies from leading luxury, apparel and fashion brands. Catered toward the U.S. and foreign companies, the aim is to help companies better engage with shoppers on WeChat. Garnering more than 1 billion Chinese consumers, WeChat’s ubiquitous reach together with the tech-savvy Chinese consumer’s demand for foreign products means a ready market opportunity.

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