The scene at the Kingpins Amsterdam denim fair.

New York Denim Days, a denim industry festival, is scheduled to make its debut this fall. Inspired by Amsterdam Denim Days, the event runs Sept. 30 to Oct. 1 and will incorporate retail store events and two-day main events held at New York’s Metropolitan Pavilion.

Event planning firm Modefabriek and Kingpins Show are organizing the festival in collaboration with House of Denim and HTNK Fashion recruitment and consultancy.

The festival aspires to connect denim industry designers, brands and aficionados to consumers through a series of events via denim lectures, seminars, sales, workshops, installations, demonstrations and a vintage market. Its “festival” repertoire offers food, music and art for “denim lovers” in attendance.

The scene at the Kingpins Amsterdam denim fair.

The scene at the Kingpins Amsterdam denim fair.  Team Peter Stigter

Speakers at the event include: Adriano Goldschmied, the “godfather of denim”; Stefano Rosso, chief executive officer of Diesel USA; Scott Morrison, founder and designer of 3×1, Paper Denim & Cloth and Earnest Sewn; Stefan Siegel of Not Just a Label, and Sanjeev Bahl, President of Saitex, a garment manufacturer that specializes in premium denim and overdyed products. The speaking event is housed in the Fashion Institute of Technology’s Katie Murphy Amphitheater.

Event organizers are hoping to build a roster of 30 to 40 brands, retailers, designers, denim artisans, vintage dealers, mills and “complementary players,” which incorporates artists, tailors, denim repair craftsman and purveyors of skin care, accessories, housewares and footwear to contribute to the main event. The first exhibitors signed on to the event are Jean Shop and 3X1, both of which are Manhattan-based denim stores. Jean Shop will offer rare vintage jeans at the event in tandem with the opportunity to experiment with do-it-yourself accessories.

Andrew Olah, a cofounder of New York Denim Days, said “Jean Shop and 3×1 represent what is great about the New York denim community. They care about quality, craft and the essence of denim authenticity. To have them join us as our first participants is more than satisfying. We can’t wait to see what cool thing they’ll do for Denim Days.”

For More Retail Business Trends From WWD, See:

Maison MRKT: Building Digital Strategies for Fashion Brands

Google, Amazon and Apple Take Top Spots in BrandZ Rankings

Lowercase Brings Eyewear Manufacturing to Brooklyn

Alliance Data Study Reveals Insights on Generational Spending

load comments
blog comments powered by Disqus