The NYFTLab was founded in 2014 by the Partnership Fund for New York City and Springboard Enterprises and is sponsored by 30-plus retailers and brands.
Supported by Levi Strauss & Co., PVH Corp. and Foot Locker, along with nine returning program partners — this year’s iteration will address retail’s biggest challenges through tech and collaboration.
Using augmented reality, last mile delivery, advanced consumer rewards, integrated video and robotics, 2019 participants aim to remedy retail pain-points. Past participants of the NYFTLab include current season of “Project Runway” partner Nineteenth Amendment, specializing in sustainable, inventory-free production.
This year, the sixth cohort includes all women-led companies, focusing on solutions for improving customer experience and retailers’ overall business. With residence at Spring Place, the collaborative workspace in Lower Manhattan, this year comprises: Buy With, Euveka, Fuse It, Jumper, Modist, Perksy, Shipsi and The Call List.
“The New York Fashion Tech Lab is helping connect retailers and brands with emerging tech companies that have accelerated solutions that would benefit them, and ultimately the consumer, in meeting these expedited requirements,” said Jackie Trebilcock, managing director of the New York Fashion Tech Lab, previously to WWD.
Acting as the NYFTLab technology partners, Accenture and Avery Dennison return for a second year, alongside veteran Microsoft, in its fourth year. Technology partners and lab companies work hand-in-hand to ensure scalable solutions are provided to advance their businesses and the industry.
Returning to work with this year’s lab class are founding members LVMH and Macy’s Inc., as well as multiyear partners Kohl’s, Matchesfashion.com, Perry Ellis International and Tory Burch.
The program showcases collaboration between women entrepreneurs and their tech and retail partners. It will culminate in a tech runway demo day in June with InStyle at Meredith Corp. in New York.