By  on November 14, 2017

It’s 8 a.m. in New York City and a spandex-clad SoulCycle instructor is doing body rolls on her spin bike. Her pedaling doesn’t miss a beat to the Whitney Houston remix booming from the speakers.

Despite the cacophony of noise and distractions — there’s a different dance-spin-hybrid-thing every 20 seconds — Stephan Schambach, founder and chief executive officer of NewStore, remains composed and appears unperturbed by the varying levels of intensity demanded from the highly enthusiastic fitness instructor.

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