By  on August 13, 2019

Fashion and footwear brands of all stripes have made new technologies rather en vogue, thanks to intense pressure to go beyond merely satisfying customer preferences to anticipating them.

Nike’s apparently chomping at the bit to race down this track. It’s putting its money where its mouth is with a string of tech acquisitions, including last week’s purchase of data science firm Celect. The move to bring the six-year-old Boston-based company into the Nike fold caps off a corporate shopping spree that the athletic-wear giant hopes will set it up for the future.

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