By  on September 16, 2017

Friday evening’s Nike and NBA uniform reveal came with an even bolder statement of what innovation and speed looks like under Nike’s renewed focus on its customers.

The sportswear company took up stage 27 at Sony Pictures Studios in Culver City to reveal the full extent of its NBA partnership. The evening was complete with roaming floor-to-ceiling presentation screens, players from all 30 NBA teams, a live performance from Travis Scott, tech demos, to reveal new uniforms and digitally enhanced jerseys for fans. That was followed up Saturday with an invite-only experience celebrating the Air Force 1 in West Hollywood.

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