By  on October 15, 2018

For Nike, the elements of creativity, function and genius come together in the person of Tinker Hatfield, the brand’s creative guru who worked on the iconic Air Jordan line of sneakers.

The designer talked about his career at the footwear and lifestyle brand on Saturday at Wired25, the technology and digital culture publication’s 25th anniversary celebration in San Francisco. Notably, he took the stage wearing the latest pre-release Air Jordans.

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