By  on July 18, 2019

Jennie Baik, cofounder and chief executive officer of Orchard Mile, often chooses the road less traveled, as in the case of the pop-up guide shop the e-commerce site opened in Martha’s Vineyard for the second summer in a row, eschewing the hyperactive social scene of the Hamptons.

“We’re doubling last year’s sales in the regular Orchard Mile shop and new Orchard Mile Beach shop,” Baik said. “We have more than 60 brands. We curate entire looks down to hats, shoes and makeup.”

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