By  on March 11, 2018

At the SXSW conference and festival in Austin, Tex., on Saturday, Perfect Corp. hit the stage for WWD’s Style Lounge to talk tech — specifically augmented reality and artificial intelligence — as it applies to the world of beauty.

AR and AI are shaping the cosmetics industry, delivering data and insights for partner companies and new experiences for consumers. Developers like Perfect Corp. — with more than 550 million users across its portfolio of YouCam apps — sit at this juncture. Its software lets people digitally try on virtual cosmetics that represent real products from more than 100 brands.

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