Pitney Bowes said its latest launch is “Complete Marketplace,” an e-commerce solution designed to help retailers access leading global online marketplaces.

Complete Marketplace, launched at Shoptalk 2017 in Las Vegas, is a scalable retail solution engineered to streamline business development, localization, storefront management, payments, customer care, compliance and legal integration for retailers selling via non-U.S. online marketplaces from “demand to delivery.” The solution also meets the challenge of localizing cultures, languages and managing multiple partners worldwide, through local teams and strategically positioned partners.

The solution is aimed at retailers that aspire to sell internationally but have waned due to the cost, time and intricacy of selling goods across borders. Pitney Bowes views online marketplaces as the panacea for reaching global consumers in emerging markets.

The solution helps retailers achieve a cost-effective, multiregional approach to focus on the demands, costs and volumes in specific marketplaces.

online marketplaces.

Online marketplaces are getting a boost from cross-border payment technologies.  Shutterstock / everything possible

As 66 percent of consumers now shop cross-border, according to a Pitney Bowes 2016 Global Online Shopping Study, the solution assists retailers in meeting consumers’ expectations, the company said. Online marketplaces also allow fashion apparel and accessories brand access to markets such as China.

Peter Cobb, the co-founder of eBags, said in the Pitney Bowes announcement that as “a retailer that has sold over 28 million bags online, we recognize that the path to a global journey can take many forms.” Cobb explained, “Partnering with Pitney Bowes to reach the Chinese consumer helped build our presence in this market over the 2016 holiday season and we are looking forward to reaching even more consumers in 2017.”

Lila Snyder, the executive vice president and president of global e-commerce at Pitney Bowes, said, “Enabling just one marketplace can be difficult for a retailer — enabling two or three really well is nearly impossible. Pitney Bowes’ combination of technology, services and subject-matter expertise is critical for retailers looking to consolidate their data and capabilities into one simplified platform to reach new global consumers in marketplaces around the world.”

For more on retail trends:

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Mobile Commerce to Transform Retail From Transactional to Conversational

Bamboo Rose Partners With Council of International Fashion Designers

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