Poshmark cofounder and chief executive officer Manish Chandra continues to build out the social shopping platform’s executive team and board in preparation for an eventual overseas expansion and potential initial public offering.
The social shopping platform on Thursday said it has hired Amber McCasland, former vice president of global corporate reputation at Levi Strauss & Co., as vice president of communications, a new position. McCasland is credited with helping to shape Levi’s turnaround story under ceo Chip Bergh, including the external communications strategy for Levi’s successful IPO.
McCasland drove Levi’s sustainability story to cast the denim giant as an innovative, values-based company that’s not afraid to take a stand on tough issues.
“I am not going to comment on IPO speculation,” McCasland said, when asked about a filing. “What I can tell you is that we’re continuing to focus on driving momentum, building the brand and supporting our growing community.
“Poshmark represents a new generation of pioneers who are shaping the future of commerce and social connection,” she claimed. “From helping to fuel a more circular economy to providing people with an easy and accessible platform for economic empowerment, Poshmark is paving the way on a number of important fronts. This leadership position is something we’ll certainly build on as we share our story with consumers around the world.”
McCasland plans to apply two key pillars of Levi’s strategy — “drive the core” and “expand for more” — to Poshmark. “We need to nurture the core of 60 million users and expand into new segments, new markets and new categories to diversify growth,” she said. “As we communicate the Poshmark vision and strategy, I’ll certainly lean on my Levi’s experience.”
Poshmark last year was reportedly working on an IPO with Goldman Sachs and Morgan Stanley. Chandra last month sounded non-committal about going public, telling WWD, “We continue to investigate all the options, and at the right time, it will happen. Today’s market doesn’t seem all that conducive,” he said, in a reference to the coronavirus, which has wreaked havoc on global financial markets.