PredictSpring, a mobile commerce platform, said today that it partnered with Tommy Hilfiger to create its first mobile app targeting the European market. Consumers will be able to shop Tommy Hilfiger apparel and accessories, including the Tommy x Gigi collection designed in collaboration with Gigi Hadid.
The new app will allow consumers to shop directly from the brand’s Instagram feed via a “buy” button and will be the first app to integrate the Hilfiger Club loyalty program, allowing access to loyalty rewards, personalized messages, promotions and event invitations. Item scanning will enable users to scan tags in store to order products directly or confirm product availability. Enhanced personalized features include push and geo-fence notifications, granting consumers access to purchase history, wish lists and a store locator feature in-app. The app is available in four languages across 17 countries.
Nitin Mangtani, the founder and chief executive officer of PredictSpring, said, “Tommy Hilfiger is such an iconic global brand with a loyal following. The functionality and ease of use of its new mobile app offers a unique way for customers to connect with the brand, and provides an opportunity for fans to develop a deeper connection with its brand ambassador Gigi Hadid.” He added, “In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce.”
Avery Baker, the chief brand officer of Tommy Hilfiger, said, “Our mission was to democratize the runway and make every look immediately available to all consumers around the world,” she explained. “Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app. The PredictSpring approach creates a seamless consumer experience that reflects how the current generations of digital natives are using social media and interacting with their favorite brands today.”
PredictSpring’s clients include Calvin Klein, Cole Haan, Vineyard Vines, New York & Company, Skechers and Claire’s, among others.
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