Launched as a conference on the future of fashion in a dialogue format addressing the intersection between fashion and technology, the conference is staged seasonally at Premium fashion fair and annually at Re:publica, a Berlin-based conference on digital culture.
The sixth edition of #Fashiontech on June 29 saw its expansion into a full-day event featuring discussion panels and an exhibition space for fashion-related start-ups, tech-related fashion companies and tech service providers.
Christian Ehlers, member of the European Parliament and initiator and co-chairman of the parliament’s Intergroup Creative Industries, emphasized the importance of technology in fashion. “Being Europe’s start-up hub, Berlin in particular has the potential to become a spearhead for fashion tech,” he told WWD. “And we are supporting the development from the public side.” Initiatives will be revealed at a later date.
Support from the industry was already present: German telecommunications company Telekom unveiled the “Fashion Fusion” initiative, an international competition aimed at visionary concepts connecting fashion and high tech that depict examples of “relevant, functional, sustainable and demanded smart fashion and services that enhance the lives of people in the long term,” said Antje Hundhausen, vice president of brand experience at Deutsche Telekom.
Besides industry representatives of Messe Frankfurt’s Techtextil and Swiss textile innovator Forster Rohner, young fashion tech labels and service providers exhibited at the first #Fashiontech fair platform.
“We will further develop #Fashiontech and there will be exciting new co-operations the coming season, as the fashion and technology intersection is a niche with an extensive growth potential,” said Anita Tillmann, managing partner at Premium Group.