By  on November 12, 2019

PriceWaiter in 2011 was founded by Stephen Culp and Andrew Scarborough as a solution for e-commerce retailers that were struggling with low conversion rates, shopping cart abandonment and minimum advertised pricing and comparison shopping.

The cofounders have launched a marketplace where users can negotiate directly with online retailers, which PriceWaiter said makes the back-and-forth dance over price reductions safer and easier by exposing hidden costs without degrading all prices. The marketplace helps merchants sell more and buyers buy more, and features thousands of products exclusively available at PriceWaiter.com.

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