PrimaLoft, a materials science company, said it will showcase an expanded group of fall 2018 brand partners that adopted its insulation material “ThermoPlume” at the Outdoor Retailer and Snow Show in January. The show takes place in Denver, Colo. from Jan. 25 through 28.
ThermoPlume is the first blowable insulation and a synthetic alternative to down. Its technology features a water-resistant proprietary finish, water-resistant branded fibers, compressibility and elevated insulation. Its thermal properties are equivalent to 550 fill power down, but the material offers lightweight warmth due to its small, silky tufts of fiber plums that together create a loose fill insulation, the company said.
The brands that will use PrimaLoft’s Black Insulation ThermoPlume in upcoming fall 2018 collections includes Aritzia, Bernardo, Frank & Oak, Lands End, Montane, New Balance, Orage and Tommy Hilfiger.
Mike Joyce, the president and chief executive officer of PrimaLoft, said consumers “are demanding cold-weather outerwear that provide style as well as performance, as the definition of the outdoor experience evolves beyond traditional outdoor pursuits to become more inclusive. ThermoPlume empowers brands to apply a 100 percent synthetic insulation delivering wet-weather performance and downlike aesthetics to active and lifestyle pieces that balance function and style.”
Companies such as Montane, an endurance mountain gear brand and Orage, which offers technical winter apparel and represents “today’s modern mountain culture,” are long-standing PrimaLoft partners and have implemented earlier generations of ThermoPlume in past collections.
Terry Stephenson, a marketing manager at Montane, said that “Montane has been an early adopter of PrimaLoft innovations for more than 15 years. We are a technology leader, which is why we wanted to be the first outdoor brand to adopt this next generation insulation. PrimaLoft Black Insulation ThermoPlume exceeded the demands of our customers. We’re especially pleased with the performance results from our extensive ambassador testing program and look forward to introducing the four new styles for autumn/winter 2018.”
Frederic Dorais, the creative director of Orage, said that “Since we began working with PrimaLoft in 2009, their evolving technologies have been instrumental to the development of our highest performing products. PrimaLoft Black Insulation ThermoPlume fills a previously unattainable need because it performs like a synthetic, looks like down, but may be applied the exact same way natural down is to the baffles of a jacket. ThermoPlume enables our designers to develop a more diverse range of cold-weather outerwear for a variety of consumer needs.”
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