By  on February 12, 2020

Online platform Rally Road securitizes and splits into shares high-value assets IPO-style. Categories includes luxury collectibles, wines and whiskeys, rare cars, vintage Rolex watches and sports memorabilia — expensive toys for boys. In an appeal to women Rally is teaming with Prive Porter, which will source rare and valuable new Hermès Birkin handbags that will be offered for investment on the platform.

The first bag, a Hermès 35-cm Bordeaux Porosus crocodile Birkin, will be available for investment on Friday. Rally Road plans to issue 2,000 shares priced at $26.25 per share, valuing the bag at $52,500. Rally vice president of operations Fitz Tepper said, “Of all the exotic skins Hermès will produce, the Porosus crocodile is arguably the most costly and rare. It frequently commands a price many multiples above retail value.”

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