By  on December 10, 2019

Throwing out the notion of throwing out the polybag, Fashion for Good, along with Adidas, C&A, Kering, Otto Group and PVH Corp. are set to launch a “circular polybag” pilot early 2020.

The pilot will run for three to five months and culminate in what Fashion for Good hopes is a scaled, mainstream fashion industry solution that “can reduce the use and impact of the polybag, and potentially, decrease our dependency on fossil fuels feedstocks.” Fashion for Good will leverage its plastics innovation partner Cadel Deinking for the deinking and recycling of waste polybags that are collected from brand partners’ distribution centers and retail stores.

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