By  on October 31, 2018

RedThread wants to be the first women’s apparel brand to eliminate sizes with patent-pending technology that enables the company to deliver custom garments in less than a week.

“We’re finally solving the fit problem and we’ve found a way to do it at scale. Sizes are different across brands. They have psychological power over women and our image of ourselves,” said RedThread founder Meghan Litchfield, adding that traditional sizing standards ignore the unique shapes of womens’ bodies.

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