By  on April 21, 2017

Omnichannel retailing has been on the tip of everyone’s tongue, but lately brands have looked in a new direction: the IoT (Internet of Things).

By 2020, it is estimated that consumers will reach or exceed the use of 50 billion Internet-connected “things,” according to a recent report from Gartner. For retailers, connecting to consumers through “things,” which include a never-ending array of devices such as mobile, wearables and other accessories, will become the default. Subsequently, service providers, vendors, fintech companies and retail consultants are pushing brands to adopt IoT early to capture market share as well as valuable data aimed at boosting sales and increasing consumer engagement.

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