Respect Your Universe, a Canadian athletic apparel and accessories brand, said it partnered with Global-e, a cross-border e-commerce solutions company, to allow shoppers to purchase its products in more than 190 countries. The collaboration creates an integrated, seamless and localized shopping experience for RYU’s digital customer base.
The partnership enables RYU shoppers to purchase items in 95 currencies and 50 different payment methods with the incorporation of local duty and tax calculations. Global-e’s platform also allows its customers to experience multilingual checkouts and track packages everywhere outside of North America.
RYU positions itself as a “garment engineer” in the athletic industry that targets the “urban athlete.” Its garments offer technical features such as no-slip elastic hems, carbon mesh gusset liners, locker loops for hanging items and flatlock seams. The firm works with Bluesign-certified Italian mills to engineer and knit its compression fabrics.
Its proprietary material TecLayr, a fast-wicking compression fabric, is available in its Support, Abrasion Mesh and Carbon Mesh materials. Collectively, TecLayr integrates nylon fibers for its durable, quick-dry properties; polyester fibers for permanent mechanical wicking; and high spandex material for mobility and support. Its knit structures provide breathable durability and permanent bacteriostatic qualities are enabled via its carbon fibers, while its quick-drying polyesters allow for a “next to skin” feel. OutLayr, another proprietary material, is noted for its quick-dry and water-resistant properties.
Marcello Leone, chief executive officer of Respect Your Universe, said “Our vision for RYU is a true global brand and through our partnership with Global-e we are able to make RYU available to the world outside of North America.”
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