milena canonero Meryl Streep in 'Out of Africa' (United Kingdom / USA 1985, director: Sydney Pollack)

Lifestyle brand Sundance has partnered with RetailNext Inc. to deploy the company’s “smart store” analytics solution, which is designed to “optimize shopper experiences.” It’s a multiyear agreement. Terms of the transaction were not disclosed.

Sundance, which offers women’s wear, men’s, footwear, home goods and jewelry, will roll out the platform across its stores, the retailer noted. David Lindell, vice president of retail at Sundance Holdings Group LLC, said RetailNext’s solutions “fit within our brand and operating functionality seamlessly, making opportunities transparent and providing us with the data to capitalize on those opportunities.”

Sundance operates eight stores and an e-commerce site, and has plans to open more units. RetailNext currently serves over 350 retail brands.

Alexei Agratchev, cofounder and chief executive officer of RetailNext, said current market conditions and changes in consumer behavior are putting the spotlight on the need for an improved shopping experience. “Over the past several years, there has been tremendous growth in the deployment of IoT-powered retail analytics platforms, with innovative and creative brands like Sundance recognizing the value associated with deep insights into today’s shoppers and their values, behaviors and preferences, and in turn developing extraordinary shopping experiences, both online and offline, to showcase their brands,” he said.

Robert Redford founded Sundance in 1969. Its evolution included expanding into Sundance Village, which is a “community of art and nature fostering artistic pursuits and recreational activities while preserving the unique and naturally beautiful environment of Sundance,” the retail brand said, adding that its first general store opened in 1970. By 1989, Sundance Catalog was launched. “In addition to its thriving e-commerce site, Sundance now has eight physical store locations in the Midwest and West, with more store openings planned,” the company added.

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