A.S. Watson Group, a leading health and beauty retailer in Europe and Asia has announced its partnership with machine-learning intelligence platform, Rubikloud. The beauty retailer plans to enrich its customer experience through a three-year $70 million investment in big data.A.S. Watson Group will implement Rubicore, the service provider’s enterprise platform that enables streamlined artificial intelligence application plug-ins. Two machine-learning applications, Promotion Manager and Lifecycle Manager, will also be introduced into A.S. Watson Group’s 13,300 retail stores and 14 brands in 25 Asian and European markets.Rubikloud’s real-time analytics will provide of-the-moment insight into consumer behavior and enhance the accuracy of promotions, according to Kerry Liu, chief executive officer of Rubikloud.WWD: How is this data being used by A.S. Watson Group?Kerry Liu: Data in our LifeCycle Manager tool is being used to move individual customers and groups up the loyalty value chain and to reactivate dormant customers.Data from our Promotion Manager tool is being used to significantly increase the accuracy of promotion forecasting across every single category and to automatically generate promotional campaigns that increase revenue.Overall this data is now accessible to everyone at the operational level at the same time by providing a real-time view of the customer, the store operations, and other important metrics.WWD: How does artificial intelligence secure growth opportunities?K.L.: The key factor to growth is that when machine learning predicts the outcome of a campaign it has already trained that prediction against your entire data set. It adapts because we have applied reinforcement learning, meaning we learn from their behavior — how they respond to past and current campaigns – and modify this in a pragmatic way moving forward.WWD: How is A.I. changing the market?K.L.: From our perspective, A.I. is finally making its way into practical applications that will affect existing business processes such as merchandising, loyalty and e-commerce platforms. Additionally, A.I. can now be measured with a direct P&L impact — it isn't just research.WWD: What’s important for companies to consider when adopting platforms like Rubikloud?K.L.: First off, these companies are ready to partner with a fast-moving start-up. Secondly as it pertains to functionality, they're ready to work with elastic cloud systems. Finally they're ready to introduce real recommendations into their existing business systems, such as merchandising, loyalty and e-commerce platforms.We are at a time right now where machine-learning development and the cloud infrastructure market is starting to become commercially viable and easy to adopt for specific industries like retail. So companies should start jumping into projects that have those elements in them. They need to start adopting these or they will be left behind.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion