By  on April 18, 2017

Specialty apparel retailer has announced the release of its visual virtual assistant available on Facebook Messenger — a tool that will offer shoppers a customized journey, providing interactive conversations via the messenger.

Powered by, an artificial intelligence platform company that deploys conversational commerce channels, rue21’s virtual stylist is one of the first to integrate Facebook messenger’s new chat extension functionality. Users of the technology have the option to connect with a virtual stylist in a group or individually.

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