Fashion apparel and accessories retailer S. Oliver has selected software from Manhattan Associates to help create a more “seamless shopping experience across channels” for its consumers, the German company said, adding that the investment is part of the execution of the “next phase of its omnichannel growth strategy.”
S. Oliver said it will be deploying Manhattan’s “Distributed Order Management” and “Store Fulfillment“ solutions to “orchestrate orders and to provide customers with more reliability and convenience in terms of how they take delivery of goods.” Financial terms of the technology investment was not disclosed.
“The new approach will better leverage the [fashion retail] brand’s entire supply chain, driving product availability improvements and delivering a more fulfilling customer experience,” the companies said in a joint statement. “The ability to accelerate goods flows will also improve stock turns, reducing capital tied up in excess inventory.”
Pieter Van den Broecke, managing director of Benelux and Germany at Manhattan Associates, said the outcome of using technologies such as what the company offers the retail market is simple: improve the customer experience. “It is imperative that retailers are able to effortlessly handle omnichannel transactions and be able to make the buying and fulfillment experience as convenient as possible for the customer. Those that do will be able to deliver an outstanding customer experience and earn brand loyalty amongst their customers. “
Ansgar Weber, digital operations and IT director at S. Oliver Group, said the investment has other benefits as well. “Operating complex omnichannel services such as ship-from-store is impossible without having a streamlined and reliable IT infrastructure across all channels,” Weber said. “An order management system, which fulfills orders against network inventory based on an optimized routing logic, is critical to success. The Manhattan solutions will provide our store associates with a consolidated view of inventory and orders and will better leverage our stores to increase speed to the customer.”
Weber said the new “click-and-collect and ship-from-store” fulfillment options will allow “us to get goods into the hands of customers quicker whilst the latter will also complement our distribution center during peak selling events, such as Black Friday.”
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