Brown Thomas

Irish retailers Brown Thomas and Arnotts, both part of Selfridges Group, have tapped Salesfloor’s clienteling platform to “empower store associates” as the brands look to improve the shopping experience online and in-store.

The terms of the partnership were not disclosed.

The Montreal-based technology company said store associates at Brown Thomas and Arnotts “can now extend the same level of personalized service delivered in-store to customers beyond the store.”

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“By leveraging the Salesfloor platform, their associates will now have a 360-degree view of a customer’s preferences and purchase history that will allow them to deliver a seamless, personalized experience across all channels,” Salesfloor said.

The implementation of personalization technology platforms has become a priority for many retailers and brands looking to create a more relevant shopping experience for consumers. The drive for these investments is based on evolving consumer preferences. Shoppers increasingly gravitate toward brands and retailers that offer a variety of personalized experiences, which include offering detailed purchase histories, product and style recommendations.

Salesfloor offers a platform that serves as an interface between customers and in-store stylists via a mobile app.

Sarah Esler, digital innovation and omnichannel lead at Brown Thomas and Arnotts, said the platform “helps our in-store stylists connect with their customers on a whole new level. We are very pleased with the results from the recent pilot phase and excited to see even greater results as more team members are introduced to the platform.”

Associates at Brown Thomas and Arnotts will use Salesfloor’s “complete clienteling suite,” which includes e-mail and text messaging capabilities as well as live chat and social media functions.

Associates will receive automated alerts to notify them of opportunities with individual customers based on preferences and previous transactions,” Salesfloor said. “Customers can also shop online with store associates through Salesfloor’s Storefronts, which allow associates to create personalized versions of the e-commerce web site and highlight their top recommendations.”

Oscar Sachs, chief executive officer at Salesfloor, praised the partnership, and said it was a “privilege to be working with such prestigious brands and helping them modernize the role of their associates across Europe.”