consumer shopping expectations

Einstein’s at it again — Salesforce has announced today the update of its artificial intelligence software, Einstein, in order to assist its customers in navigating the challenging consumer landscape. The machine-learning upgrades aim to align web, mobile, social and in-store experiences in addition setting to resolve friction points encountered by retailers in order management and mobile site architecture.

“The connected consumer is rapidly disrupting retail, creating a new imperative for brands to deliver smarter, more personal shopping experiences everywhere,” said Jeff Barnett, chief executive officer of Salesforce Commerce Cloud. “Commerce Cloud Einstein accelerates this transformation by lowering the barriers of AI for every retailer, empowering them to build consumer loyalty with every interaction and increase conversion across every channel.”

With the new features, users will be able to implement predictive sort functionality. This component enforces AI-informed product recommendations for each shopper — and their current browsing. Referencing order history and web behavior, consumers are able to discover products more in line with current searches. With simple integration processes, conversion is increased due to streamlined and unobstructed consumer journeys. The additions will be available in July, according to a company spokesperson.

Retailers and brands will also benefit from advanced order management with the software updates. “Retailers are empowered with intelligent algorithms that seamlessly connect customer demand with inventory supply in the most cost-effective way possible, no matter where the customer or inventory is located,” a company spokesperson said. “By managing and collecting all key order and inventory data across stores, warehouses and drop-ship vendors, retailers can now support buy-anywhere-fulfill-anywhere scenarios such as buy online and pickup in-store and ship from store.”

Having introduced Apple Pay compatibility earlier this year, the mobile checkout software will now be available to Android users to keep in line with its consumer-centric approach of solutions. Pali Bhat, global vice president of Payment Products at Google, said, “Android Pay makes mobile checkout easy. Shoppers no longer need to enter their card details, they can just choose Android Pay and authenticate with their device to speed through checkout.” The functionality is to be released in August 2017.

Available come August 2017, Salesforce customers will have mobile web site blueprints available as part of the software updates. In order to appease the increasingly heavy mobile-first shopper preferences, the tool provides mobile site design, technical architecture and merchandising to facilitate user-friendly shopping experiences.

Having broken into the market in September 2016, Salesforce has continued to make advancements in the technology in order to relieve pain points encountered by customers in lieu of shifting consumer behavior. As IBM Watson continues to make news with its updates, the competition for the ultimate AI software continues to heat up between top solution-providers.

More on Artificial Intelligence from WWD:

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