Emmanuel Macron

Salesforce continues to broaden its global footprint. Salesforce recently revealed its plans for a $2 billion investment to boost its Canadian business — and now the CRM company has turned its attention toward France. Salesforce announced its intention to invest $2.2 billion in its French business over the next five years.

France is home to some of the world’s most respected and innovative brands, and a growing number are turning to Salesforce to power their digital transformations,” said the firm’s chairman and chief executive officer Marc Benioff. “We see tremendous opportunity in France and with this investment.”

In addition to emphasizing new revenue channels and innovation, a spokesperson for Salesforce explained that the organization is undergoing fast growth in France.

Consequently, the spokesperson noted, the firm plans to “increase its headcount, real estate footprint and data center capacity” in the country in order to accommodate its growing customer base.

The investment reveal follows the company being identified by Gartner Inc. as the top CRM provider in France based on 2016 data, the spokesperson said.

According to the spokesperson, the company’s move will also boost the country’s economy in a variety of ways.

“Salesforce and its ecosystem of customers and partners in France will create more than 37,100 direct jobs and 100,000 indirect jobs by 2022, and $24.3 billion in new business revenue according to research by IDC,” the spokesperson said.

What’s more, the spokesperson continued that the company’s employees in France have committed to volunteer 20,000 hours within their local communities this year. (Employees in the country volunteered over 16,000 hours with local nonprofits in 2017.)

The spokesperson added that Salesforce.org has donated almost “$400,000 in strategic grants to the local community in France” and 175-plus French nonprofits use Salesforce at a discount or free of charge.

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