Justin Trudeau

Technology companies continue to eye opportunities for growth, and strengthening global prospects continues to be a key theme for even the largest players. Salesforce, for example, is set to further its global expansion. Just ahead of a recent meeting with Prime Minister Justin Trudeau, the company revealed its plans to invest $2 billion over the next five years to encourage its Canadian business’ growth.

According to a spokesperson for the company, as a part of this investment, Salesforce aims to increase its headcount, real estate footprint as well as data center capacity in order to support its quickly growing customer base in the country. “As the world’s fastest-growing top five software company, we look forward to a great partnership and to expanding our employees, customers and innovation in Canada,” said Marc Benioff, Salesforce’s chairman and chief executive officer.

The spokesperson added that this announcement comes on the heels of Salesforce having been named the top customer relationship management provider in Canada by Gartner Inc. What’s more, the spokesperson continued that Salesforce — along with its web of customers and partners in the country — are estimated to create more than 28,000 direct jobs and $17 billion in new business revenue in Canada by 2022.

Finally, the spokesperson noted that Salesforce is committed to charitable endeavors in the country. Specifically, the company’s employees in Canada have pledged to volunteer 45,000 hours in their local communities this year. (Last year, the employees are said to have volunteered over 36,000 hours with local nonprofits.)

Salesforce.org has also notably donated over $1 million to local communities, according to the spokesperson, and more than 800 Canadian nonprofits purportedly use Salesforce free of charge or at a discounted rate.

For More WWD Business News, See:

Brexit, Trump Shake Consumers; U.K. Luxury Aims to Steady Unease

New Tool Aims to Boost Retailers’ Sales This Holiday Season

Report: Physical Retail Far From Obsolete

Why Brands Like Puma and Toms Are Successful on Social Media

load comments
blog comments powered by Disqus