By  on May 24, 2018

Samsung Research is doubling down on artificial intelligence. Adding to its AI centers in Seoul and Silicon Valley, the tech giant is planning to open three centers in Cambridge, U.K.; Moscow, and Toronto. As part of the initiative, Samsung will aim to add researchers to its global team, reaching 1,000 employees focused on tech by 2020.“Samsung has a long history of pursuing innovation and we are excited to be bringing that same passion and technology leadership to AI,” said Hyun-suk Kim, president and head of Samsung Research at the opening ceremony of the new AI Center in Cambridge. “With the new AI centers and recruitment of leading experts in the field, our aim is to be a game-changer for the AI industry.”Samsung Research has long demonstrated its dedication to the investigation of AI’s capabilities. “Samsung focuses on five core aspects to drive its research. These include AI that is: ‘user-centric,’ realizing personalization through a multimodal interface; ‘always learning,’ through continuous self-learning from data; ‘always there,’ as an ambient service; ‘always helpful,’ with minimization of user intervention and response to requests, and 'always safe,' ensuring user safety and privacy,” a Samsung spokesman explained.According to the spokesman, Samsung plans to advance its devices with Internet of Things embedded with AI to enhance user experiences through ongoing data collection and analysis.“How AI-enabled devices provide consumers with the most optimized options will be critical to the success of AI technology for the near future,” the spokesman continued. “To provide a user-centric ecosystem, Samsung aims to build an AI platform under a common architecture that will not only scale quickly, but also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful.”More from WWD:Where Personalization Matters MostAR to Inject $122 Billion into E-commerce Revenue by 2022Debunking Retail's Silver Bullets

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