By  on February 13, 2019

Retail’s “next big thing” is, and it’s mobile. As consumers feel more comfortable about shopping and buying on mobile devices, smartphones and tablets are also becoming essential tools on the sales floor as store associates and managers use the devices to help improve the shopping experience.

Here, WWD speaks with Samsung’s Ian Hutchinson, head of business development for retail, Mario DiAntonio, team leader, channel technical account management at Samsung, and Diane Carlson, vice president, digital retail transformation at Samsung SDS America, about the challenges retailers and brands face, and the role of technology in creating viable solutions.

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