By  on December 12, 2019

Make no mistake, Samsung told WWD: The new Samsung Experience Store — opening Thursday at the Stanford Shopping Center in Palo Alto, Calif. — is not an Apple or Microsoft store, nor is it Amazon.

“This is our version of Samsung retail. The strategy is solely focused on what we have learned about the customer and what experience they’re looking for,” Allister Jones, a senior vice president and head of retail operations at Samsung Electronics America, told WWD Tuesday at a press preview for the store. “This is our interpretation, it’s got nothing to do with competitors.”

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