Mobile Shopping

Mobile commerce platform Shopgate has partnered with Salesforce Commerce Cloud, the digital retail arm of the Salesforce Partner Program, to unify personalized customer experiences across web, mobile, social and in-store platforms for marketers and merchandisers.

Shopgate assists online retailers in simplifying the app-development process by empowering them to create, maintain and optimize cost-effective native apps for the iPhone, iPad, Android smartphones and tablets. Their software enables retailers to streamline marketing strategy review, app store optimization, targeted app downloads, monthly reporting, app store optimization (ASO) descriptions and advanced push notification management. Design capabilities include customized brand layouts, imagery and graphics.

The partnership aims to grant access to Shopgate’s expansive widget library and comprehensive SaaS (software as a solution) model, which offers retailers mobile commerce solutions that boost conversion rates and revenue. Shopgate will also integrate mobile user segmentation and real-time content updates to the Commerce Cloud customer base. Commerce Cloud’s software specializes in one-to-one shopping experiences, and is employed by brands that include Clarins, Cole Haan, Kate Spade, Tory Burch, Lacoste, Skullcandy and Panasonic, among others.

For Salesforce, it can now supply customer needs that “extend beyond commerce,” including strategic marketing and customer service, as a result of the partnership. The Salesforce Partner Program enables consultants, vendors, agencies and other partners to build successful businesses through the Salesforce platform by combining business, technology, marketing and the AppExchange, the world’s largest business app marketplace.

Marc Biel

Marc Biel 

Marc Biel, the chief executive office of Shopgate, said the partnership gives Salesforce merchants “the ability to improve customer loyalty and increase conversion rates with our cutting-edge mobile shopping platform.”

“They believe, as we do, that retailers should spend their time focusing on delivering best-in-class mobile experiences, and less on managing technology.“ Biel said. “While the larger e-commerce industry places a heavy emphasis on new customer acquisition, we focus on customer retention, as it costs five times more to acquire a new customer than to retain one.”