By  on September 24, 2018

The camera is becoming an even mightier shopping tool for retail in general, and specifically for Snap Inc., which is partnering with Amazon on a test for a new visual search feature.

Users will be able to point their lenses at items or barcodes in the real world, and the system will find the product or similar ones in the Amazon marketplace. Choosing one sends the user to the Amazon app, if it’s already installed on the phone, or Amazon.com on the mobile web for the transaction.

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