By  on December 6, 2017

On the heels of an app redesign and other changes, Snap Inc. launched another new offering on Wednesday — a set of scannable, physical pins featuring Snapcodes and brand-partner Coach’s holiday mascots.

The company’s own version of QR codes, Snapcodes allow users to conjure information or entertainment by scanning with a smartphone camera. Like regular Snapcodes, patrons can scan the pins to get access to specially created content. In this case, it’s an arcade game spun out of Coach’s holiday video campaign. The physical accessories themselves depict the handbag company’s Rexy, Uni and Sharky characters framed inside the Snapchat ghost.

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